01 - Combine flour, sugar, yeast, and salt in a large bowl. Mix in warm milk, melted butter, and eggs. Knead until a soft, elastic dough forms, about 8–10 minutes. Cover and let rise in a warm place until doubled, approximately 1 hour.
02 - Beat cream cheese, sugar, and vanilla extract in a bowl until smooth and creamy. Set aside at room temperature for easy spreading.
03 - Cook diced strawberries, sugar, and butter in a saucepan over medium heat for 4–5 minutes until thickened to a jam-like consistency. Remove from heat and allow to cool completely.
04 - Combine brown sugar and ground cinnamon in a small bowl, mixing until evenly blended.
05 - Roll the risen dough into a 16x12-inch rectangle. Spread cheesecake filling evenly over the surface, layer with cooled strawberry filling, and sprinkle with cinnamon sugar mixture.
06 - Roll dough tightly from the long side. Slice into 12 equal rolls and arrange in a greased 9x13-inch baking dish. Cover and let rise for 30–40 minutes until puffy.
07 - Preheat oven to 350°F. Bake rolls for 22–25 minutes until golden brown and cooked through.
08 - Whisk powdered sugar, strawberry puree, and enough milk to achieve a pourable consistency.
09 - Drizzle glaze generously over warm rolls immediately before serving.